Objective: Increase brand awareness, drive website traffic, and boost sales during the peak holiday gifting season (November 1 - December 31).

Strategy: Released a catalog focused on our brand and top-selling products/collections with a special shopping gift incentive, perfectly timed for the holidays.

Role & Responsibilities:

• Creative Direction: Developed product categories, grouped images, and ensured a cohesive design.

• Content Creation: Styled jewelry, coordinated photoshoots, and collaborated on crafting compelling headers and collection descriptions.

• Catalog Details: Managed fine print, including item descriptions and pricing.

• Cross-Functional Collaboration: Partnered with the agency to ensure alignment with brand standards and ensured the catalog was distributed to our established target audience across the US.

Results: Supported an increase in website traffic and online sales by 133% compared to the previous year during the holiday season (November 1 - December 31). Top-selling items from that time period included featured products like the Le Petit Huggie collection.