POSTCARDS

Created to announce the grand opening of Azil's new Chicago location, this postcard was designed to drive excitement and action. I handled both the design and messaging, ensuring it had an eye-catching layout and a warm, welcoming tone that invited customers to visit the Lincoln Park store and explore Azil’s online collection. Paired with an exclusive 25% offer, the postcard strategically combined engaging visuals with a compelling call-to-action, resulting in boosted website and in-store traffic, and driving sales both online and offline.

P.S. I styled the photoshoots and was in charge of the creative direction, making sure the visuals popped!

This postcard was designed as a stylish business and info card, packed with essential details about Azil. Featuring striking and cohesive lifestyle shots and close-up images of Azil’s jewelry, it not only provided customers with store information and contact details but also captured the essence of the brand. Distributed in-store, at trade shows, and to local businesses for promotion, the card served as a handy and engaging tool for driving awareness. Not only did I design the card, but I also styled the photoshoot, showcasing Azil’s jewelry in its best light and ensuring the visuals aligned perfectly with the brand’s identity.

The "Golden Summer" postcard was created to re-engage past customers and reach new audiences in targeted zip codes during the slower summer months. Featuring an inviting offer of $25 off a $100+ purchase with the code SUMMER, the postcard highlighted free delivery to your doorstep. Designed with a warm, seasonal aesthetic, the messaging encouraged customers to treat themselves to a summer shopping spree, taking advantage of the exclusive offer. I styled the photoshoot and coordinated summer looks with the photographer to ensure the visuals aligned with the season’s vibe. This campaign successfully increased sales by offering the $25 incentive, drove traffic to the website, reconnected with previous buyers, and attracted new customers with the seasonal offer.

THANK YOU CARDS

Thank you cards are a powerful way to express appreciation and encourage repeat business. Each card features a 15% off sitewide discount as a token of gratitude, designed to motivate customers to return for another purchase. The cards are visually appealing, featuring top-selling products to inspire customers with new looks and styles they may not have seen before. By strategically offering a discount alongside curated product visuals, these thank you cards not only build customer loyalty but also drive future sales, making customers feel valued while keeping the brand top-of-mind for their next shopping experience.