Campaign Overview:
Celebrate Love & Friendship with Azil's Jewelry: Galentine’s Day Edition – This campaign aimed to captivate our audience with fun, relevant, and shareable content leading up to Valentine’s Day. Through engaging content, influencer collaborations, giveaways, and targeted paid ads, we focused on driving traffic, engagement, and sales.

Objective: Increase engagement, sales, and drive traffic to Azil's website through a combination of organic and paid marketing efforts during the Valentine’s Day season.

Key Strategies:

Pre-Campaign Teasers: Shared early Valentine’s Day and Galentine’s Day-themed content to build excitement, positioned Azil as the go-to brand for gifting, and focused on relatable and inspiring messaging to engage followers and establish a connection before purchase considerations were made.
Galentine’s Day Giveaway: Boosted engagement and brand awareness by hosting a giveaway encouraging followers to tag friends and follow Azil’s account. Created a buzz around the campaign and strengthened community connections.
Influencer Partnerships: Collaborated with influencers to showcase Azil’s jewelry as thoughtful and stylish gifts for Valentine’s and Galentine’s Day. Influencers gave personal recommendations to resonate with their audiences.
Paid Social Ads: Promoted the 25% off sale through targeted Facebook and Instagram ads, tested multiple ad creatives, and adjusted strategies to focus on high-performing campaigns, and maximizing ROI.
Content Creation: Styled photoshoots featuring versatile jewelry looks, from everyday wear to gifting options, creating a visually cohesive and aspirational feed. Shared content consistently across Instagram, Facebook, and TikTok with tailored messaging to suit each platform. Utilized Instagram Stories, Reels, Carosel, and Highlights to inspire followers with gifting ideas and encourage engagement.

Results:

8% increase in online sales during the campaign period.
4.16 ROI on tested paid ads, driving higher sales and conversions.
2-3x increase in likes on posts, with the giveaway post receiving 88x more comments.
5% increase in Instagram followers.
3k% Increase in website profile clicks from Instagram via profile Linktree