I love email marketing! It’s one of my favorite ways to build and nurture customer relationships. I use A/B testing to optimize subject lines, segment audiences for personalized messaging, and leverage data insights to drive engagement and conversions. My strategies have significantly boosted open rates, click rates, order rates, and subscriber growth.
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For the Pearl campaign, I wore multiple hats as the Creative Director, Stylist, and Email Campaign Creator. I designed captivating visuals showcasing our pearl collection with top-selling items and paired them with fun, persuasive messaging. These elements were integrated into an email campaign that drove traffic to the landing page and boosted sales. The campaign was a success, selling out multiple of our top-selling pearl pieces and helping to exceed monthly and quarterly sales.
Pretty in Pearls
For the Vacation Mode campaign, I focused on showcasing our water-friendly jewelry that’s perfect for travel. I designed a vibrant and carefree visual theme, highlighting how these pieces are the ideal travel companions. As the Creative Director and Email Campaign Creator, I crafted engaging visuals and messaging that resonated with our audience, emphasizing the durability and style of the jewelry. The campaign successfully connected with customers looking for versatile accessories for their adventures.
